As the year comes to a close, plenty of business owners are on the hunt for ways to improve their sales numbers. Though there is plenty of options worth your attention, you’ll find that simple gestures like sending out company Christmas cards can often yield the biggest results. In fact, brands have been taking advantage of this action for generations, as it can easily build stronger bonds with your existing clients while making newer customers more interested in what you have to offer. Use these tips to create cards that hit all the right marks.
Create a Sense of Trust
Research has shown that trust is one of the most important factors in a business’s ability to retain customers. Holiday cards allow you the chance to create this trust by connecting with your audience in a direct way. This is your opportunity to thank your followers for all they have contributed to your journey. By showing some appreciation, you’ll find that your customers are more likely to turn to your brand when they are in need of the products or services you have to offer.
Another great way to use company Christmas cards as a way of boosting sales is by providing information about your brand. Some of the people on your mailing list are likely those who have only had a few interactions with your company in the past. Including a few general points about your business like the story of its founding or some recent promotions can help to inform your audience about who you are and what you represent.
Don’t feel like you need to tell a long tale. In fact, being succinct is key to a quality holiday card. Simply hit upon a few of the more important details to capture your customer’s interests and they will do the rest of the work to learn more.
Ask for Input
A card doesn’t need to be limited to providing information to the recipients. In fact, this is an amazing chance for you to gain some insight into what your customers want from your brand. Including an email address or website where clients can send feedback can help you in a few ways. On an obvious level, this gesture can give you some concrete data on how to improve sales in the coming year. However, it also shows your customers that you are willing to listen and make adjustments based on what your audience wants to see.
Make Customers Smile
Purchasing your cards through Cards for Causes provides an added benefit to mailing out holiday cards. A percentage of each sale is donated to a charity of your choice, meaning you can use your cards as a way to give back. Select a design that captures the warm and comforting essence of this season and makes your customers smile in more ways than one.
Discover the Perfect Fit
There are a number of advantages that come with mailing company Christmas cards this holiday season. If you want to strengthen your existing relationship with clients, then a simple message in a beautiful card can help you achieve this goal. Peruse the different designs available at Cards for Causes, select an organization to make a donation to, and see how this small gesture can produce big results.